The popularity of digital platforms has been on the rise, and customers of most companies are now online. This has led to digital marketing slowly but steadily taking over traditional marketing. Digital marketing is dependent on technology, and sometimes technological breakdowns can cause disruptions. When social media sites stop working, the only solution is to wait for them to pass. In the ever-evolving digital marketing industry, it is essential to have great foresight regarding the twists and turns that lie ahead in your marketing journey.
This requires looking beyond the forecasts for the next 6 months and looking at what awaits us a few years later. Our predictions are based on a report by The Economist Intelligence Unit, which surveyed 499 top marketing executives and interviewed CMOs from some of the world's largest companies, so you can understand what to target with any campaign in the short future. This makes digital marketing much more valuable than it was 2 years ago. If marketers can take advantage of the “external brains” of the customer, both the highly visualized space and accessible information, allow a more direct and personalized approach, this becomes a catalyst for brands to be truly in the consumer's mind. In fact, consistent internet usage among adults increased by 5% in just the last three years, according to Pew Research.
And while we say it a lot, the way people shop and shop has really changed, which means that offline marketing is no longer as effective as it used to be. This was a successful campaign on social media, as the video had more than 13 million views and more than 5000 posts. As more companies and marketers move toward digital marketing, the landscape becomes more competitive. When Both Costs Rise, ROI Drops. Digital marketing has taken over, and there's no question about it.
Today's consumers have become extremely dependent on online platforms for different uses. People consume digital content on a daily basis. Very soon, traditional marketing platforms will disappear and the digital market will take over completely. There are a number of advantages to digital marketing. Unlike traditional marketing, digital marketing is more affordable. Many brands struggle to decide what type of marketing to do because their budget will only extend to one or the other, not both.
The mobile marketing industry will never run out of potential customers, especially with 87% of adult Internet users already using mobile devices. This led to wholesale shifts in the digital marketing space, with companies optimizing their websites for higher search engine rankings. Voice search may have more weight in certain industries, meaning it will only attract digital marketers who specialize in those industries. Organizations don't allocate 100% of their marketing budget to a single marketing channel, unless it's a small business. In addition, local search has provided a ready market for professionals, as 50% of mobile search engines end up visiting an online store in a day, making it very vital for businesses.
It's clear that Facebook is increasingly becoming a paid advertising and marketing platform, and as time goes on, you'll see it even more. You can use all of the digital marketing tactics listed above, throughout an inbound marketing strategy, to create a customer experience that works with the customer rather than against them. Still, it's worth thinking about the future; the most successful content marketers tend to be those who outperform their competitors in the market, so there's definitely value in early adoption. This will make traditional marketing channels more attractive and, according to the report shown earlier by Nielsen and Wells Fargo, the costs of radio and OOH ads have already become very attractive. For example, digital billboards use digital marketing technology to deliver many different ads and target certain groups but traditional outdoor media placements. You can also see how many pages they visited, what device they were using and where they came from among other digital analytics data. One of the simplest and most powerful inbound digital marketing resources is a blog which allows your website to capitalize on terms your ideal customers are looking for. New technologies are emerging from left to right and in the center making digital marketing a must for companies.
Link building will continue to be an effective practice for years to come but digital marketing predictions around links are a little confusing.