The digital marketing industry is constantly evolving, and with the emergence of Artificial Intelligence (AI), it's no surprise that many are wondering if AI will take over marketing jobs. While it's true that some marketing roles may be replaced by AI, it's also true that AI will improve existing marketing work and create new jobs. If you're a digital marketer, you may be concerned that AI could soon replace you and leave you without a job. However, it's important to remember that there is no evidence to show that automation leads to fewer jobs than it creates.
According to a study by HubSpot, the likelihood of AI automation in marketing and other industries is low. AI-based marketing software can help marketers design an effective strategy by providing market trends, sales trends, segmentation, targeting, filters, web optimization, content generation, sales and funnel visualization and more. This technology can quickly become apparent and improve your work in the future. The amount of data available is growing every day, and finding ways to extract that data, analyze it and apply it to advertising and marketing makes AI increasingly attractive every year.
However, the digital marketing industry (search engine optimization, to a lesser extent) still depends on human inventiveness, creativity and originality to truly connect with its customers. The specific tools for this marketing work have access to the data collected from contacts, allowing each message to be personalized according to the recipient's progress along the buyer's journey. Marketing automation combines marketing campaigns across all channels, from phone and direct mail campaigns to online, social and mobile initiatives. Although these tools and applications cannot completely replace digital marketers yet, they are shaping digital automation to a large extent.
He adds: "The great thing about this app is that it produces better results, which should be the goal of smarter AI-driven marketing.".