Some marketing jobs will disappear due to AI. AI will improve some marketing work. And AI will create new jobs. If you are a digital marketer, you may be worried that AI may soon replace you, which will completely kick you out of your job.
Industries are investing a lot of resources in AI, and as more AI use cases emerge, we'll discover even more impactful techniques for applying it to digital marketing. With all the fear of AI that exists today in marketing, it's important to remember that there is no evidence to show that automation ends up with more jobs than it creates. HubSpot summarized an employment study on the likelihood of AI work automation in marketing and other industries. Even with a clear AI solution to your marketing needs, it's the human thought leader who takes it to the next level with a narrative that comes from a single point of view.
AI-based marketing software can help you design an effective marketing strategy by providing market trends, sales trends, segmentation, targeting, filters, web optimization, content generation, sales and funnel visualization and much more. O'Neill will hold a session titled Technology, Your Company and the Future of Meaningful Human Experiences, while Lieberman will present The Robots Are Coming How to Use AI to Make Smarter Marketing Decisions. When it comes to marketing automation, these benefits can quickly become apparent and improve your work in the future. The amount of data available is growing every day, and finding ways to extract that data, analyze it and apply it to advertising and marketing makes AI increasingly attractive every year.
However, the digital marketing industry (search engine optimization, to a lesser extent) still depends on human inventiveness, creativity and originality to truly connect with its customers, we still need that crucial human touch. The specific tools for this marketing work have access to the data collected from contacts, allowing each message to be personalized according to the recipient's progress along the buyer's journey. Marketing automation combines marketing campaigns across all channels, from phone and direct mail campaigns to online, social and mobile initiatives. Although still today, these tools and applications could not completely replace digital marketers, to a large extent, the new generation of technology is shaping digital automation.
He adds: The great thing about this app is that it produces better results, which should be the goal of smarter AI-driven marketing.