A digital marketing manager is a professional responsible for maintaining the presence and online sales of a brand by working on various marketing campaigns. Their duties include researching, strategizing with other professionals, and creating content for successful campaigns. They are responsible for a company's overall digital marketing strategy, managing social media campaigns, content calendars, maintaining company content, measuring the effectiveness of various marketing campaigns, and more. To be successful in this role, digital marketing managers must have at least 5 years of experience in a similar marketing role and a bachelor's degree in marketing or business.
Google Adwords and other social media certifications are preferred but not required. They must also have photo and video editing skills to edit content. Digital marketing managers must be experts in everything that involves a company's digital presence, from social media to e-commerce. They must have the ability to juggle multiple projects and keep abreast of all of them.
To do this, they must know which parts of the work to manage for themselves and which parts to give away. Training to become a digital marketing manager usually involves holding lower-level marketing-related positions, such as marketing assistant or marketing intern. Digital marketers need to be familiar with the latest tools available to really cover metrics and analytics. Digital marketing managers are responsible for implementing, overseeing, and managing digital marketing strategies that advance an organization's mission by reaching a broad audience and achieving greater exposure.
They need to inform potential marketing managers of flexible schedules or workweek structures, and any travel requirements. As is often the case, the size of the company determines how practical the digital marketing manager is when it comes to task execution. Technical skills include budgeting, ROI analysis of marketing campaigns, word and data processing, and web analytics. Larger companies (those with more than 5,000 employees) are more likely to use digital marketing to differentiate themselves from competitors, while smaller companies are more likely to use digital marketing to improve brand awareness.
You don't need a fancy Ivy League title (or the hefty tuition bill that comes with it) to get into digital marketing. The online Bachelor of Science in Marketing program at Maryville University can help you develop the knowledge and skills to succeed in this fast-growing and innovative field.