Where does digital marketing come from?

One of the first examples of a digital marketing strategy dates back to 1994.Netscape Navigator had just appeared on the scene as the first commercial web browser in October of that year. The term digital marketing was first used in the 1990s. The digital era took off with the advent of the Internet and the development of the Web 1.0 platform. The Web 1.0 platform allowed users to find the information they wanted, but did not allow them to share this information over the web.

Until then, marketers around the world were still unsure of the digital platform. They weren't sure if their strategies would work, as the Internet had not yet had widespread deployment. Digital marketing, also called online marketing, refers to all marketing efforts that are made on the Internet. Companies leverage digital channels such as search engines, social media, email, and other websites to connect with current and potential customers.

This also includes communicating via text or multimedia messages. With the launch of the first web browsers in the early 90s, personal use of the Internet skyrocketed. The sellers came in from the beginning. In 1991, Computer Literacy, a Silicon Valley bookstore, began selling books to local consumers over the Internet.

Amazon quickly adopted the idea in 1995, with the slight change that they would sell books to people anywhere in the country, which would help create a modern e-commerce. An agile marketing team provides a wealth of strategies and theoretical results to its stakeholders in order to execute it quickly. With the ultimate goal of persuading your audience and building credibility, content marketing typically covers content assets such as blog posts, infographics, e-books, videos, white papers, and webinars. As technology continues to grow and develop, it is reasonable to assume that digital marketing will too.

We've mentioned this before, but one of the biggest benefits of digital marketing is the opportunity to target specific audiences; however, you can't take advantage of that benefit if you haven't identified your target audience first. One of the reasons why agile marketing is on the rise is social media, where brands have spent the last few years discovering how to communicate on platforms such as Facebook and Twitter. This form of marketing involves the use of websites, social media, search engines, applications, anything that incorporates marketing with customer feedback or a two-way interaction between the company and the customer. Improving brand awareness is important in digital marketing and marketing in general, due to its impact on brand perception and consumer decision-making.

Kotler also argued that marketing was an essential part of the economy and proposed that demand for goods and services was not only influenced by price, but also by advertising, promotions, direct mail, retailers and distribution channels. Launched by Tim Berners-Lee and his team in 1991, the World Wide Web project didn't really take off until the first successful mass-market browser, Netscape, was released in 1994. This type of digital marketing is usually denoted by phrases such as “brought to you by” or “sponsored by”. Digital marketing is about reaching a target audience through personalized content, all of which can't happen without effective keyword research.

With affiliate marketing, you can reduce your marketing workload by outsourcing it to third-party service providers. Internet marketing is advertising that is done solely on the Internet, while digital marketing can be done through mobile devices, on a metro platform, in a video game or through a smartphone application. By summarizing the buying journey, they can also recognize the gaps and growth of future marketing opportunities that will meet goals or propose new goals and increase profits. .

Robert Bogenschutz
Robert Bogenschutz

Avid web buff. Avid internet buff. Total beer fanatic. Typical musicaholic. Devoted social media enthusiast. Total twitter ninja.