The use of computers and the Internet has revolutionized the way businesses market their products and services. From websites to emails, digital content marketing has become an essential part of any successful marketing strategy. But where did it all begin? Let's take a look at the history of digital content marketing and how it has evolved over the past century. The concept of content marketing can be traced back to the late 19th century, when businesses began taking advantage of advances in transportation and communication. One of the earliest examples of content marketing was Sears' mail-order catalogs, which were used to promote their products to a wider audience.
The campaign was so successful that Sears created its own radio station, WLS (the world's largest store), in 1924. When the use of computers and the Internet began to spread around the world, a new content marketing channel was born. Marketers began exploring ways in which they could use these new digital media, from websites to emails and much more. In 1993, O'Reilly and Associates was the first company to launch a commercial website. This was really the moment when the content broke the monopoly that advertising had on the media. The term digital marketing was first used in the 1990s.
The digital era took off with the advent of the Internet and the development of the Web 1.0 platform. The Web 1.0 platform allowed users to find the information they wanted, but did not allow them to share this information over the web. Until then, marketers around the world were still unsure of the digital platform. They weren't sure if their strategies would work, as the Internet had not yet had widespread deployment. Brands such as P&G and Michelin followed that movement in the early 20th century.
Michelin published free travel guides to increase interest in cars, and Proctor & Gamble ventured into the first audio content marketing with its branded radio shows known as “telenovelas”.A strong content marketing strategy is one of the best ways a company can help shape its brand identity, capture the interest of potential customers, and retain an engaged audience. It allows you to establish authority in your space, project legitimacy and build trust between you and the person you are trying to reach. Established brand consistency, gave Esso more visibility, and set a high precedent for the future of content marketing. In short, digital content marketing needs to be carried out at both enterprise level and service experience level because when consumers access digital content, their own experience depends on a complex network of relationships across content marketing channels such as websites and videos. The 1990s saw the rise of computers and the dot-com bubble, which changed the marketing world forever. Anyone with an Internet connection can now create and forward their content.
Very soon, traditional marketing platforms will disappear and digital market will take over completely. So, what kind of lessons can we learn from this history? You could write a book about these things, but we'll try to specify just a few. If there's one thing to deduce from understanding past and future evolutions of content marketing, it's not to get too comfortable. Michelin made content marketing history by changing how companies around the world used content. Today, brands spend an average 27% of their total marketing budget on content marketing; however, successful organizations spend close to 40% on a content strategy. In conclusion, digital content marketing has come a long way since its inception in late 19th century. With technological advances continuing to shape our world, it is important for businesses to stay up-to-date with current trends in order to remain competitive in today's market.
