Digital marketing is the future of marketing because digital marketing caters to today’s consumers. Consumers are constantly connected through their smartphones, laptops, and tablets. They also have an abundance of information at their fingertips that they can use to research products and services before making a purchase or a decision. With digital marketing, businesses can target their ideal customers by using relevant search engine optimization (SEO) strategies and advertising channels that most closely match their target market niche.
When done right, digital marketing connects people with the brands they trust and the products and services they need in order to live a better life. It is the future because it attracts today’s consumers who want more from their experiences than just browsing from home or clicking from screen to screen. Whether you are still unsure about whether your business needs to be more digitally-focused or not, keep reading for insights into why digital marketing is the future of marketing as well as what you need to do now in order to get ahead of the curve.
What is digital marketing?
Digital marketing is the use of digital channels (e.g., websites, email, social media, etc.) to attract, acquire, and engage customers. It involves various tactics to target customers, such as search engine optimization, content marketing, email marketing, and affiliate marketing.
Digital marketing is different from digital communications, which includes online display ads, online marketing with email, online video ads, and online direct marketing with catalogs and direct-mail. Digital communications does NOT include digital marketing activities like keyword research, paid search, content marketing, email marketing, and affiliate marketing.
Why is digital marketing the future of marketing?
Digital marketing is extremely effective at reaching current customers, which is essential for building a loyal brand base that can sustain itself over time. According to eMarketer’s report, 41% of consumers said they were more likely to buy products they find online after receiving an email recommendation from a friend. With this level of influence, it’s no wonder that digital marketing is so important. Not only can it help build new customers, it can also boost sales and increase profits by bringing in more revenue from each customer.
As consumers get accustomed to more and more online methods of shopping, they will start to expect this same level of service from all brands they interact with. This means that you’ll need to transform your business from a traditional type of business into a digital business if you want to continue to thrive in the future.
Advantages of Digital Marketing
- Better engagement - Digital marketing allows you to connect with your customers in a more engaging and personal way than traditional marketing platforms like television, radio, or print advertisements. With digital media, you can reach out to, engage, and satisfy your customers in new and creative ways.
- High-speed growth - Growth happens quickly with digital marketing. Not only can you quickly get your brand into the minds of your customers because of its ability to reach them wherever they are, but you can also get them excited about your brand by creating and sharing content that is relevant and interesting. This can increase brand loyalty because your customers feel a sense of ownership over your brand.
- Cost-effective - Digital marketing is more cost-effective than traditional marketing channels. This is especially beneficial for small businesses who want to invest their money into more productive channels.
- Better response rates - With digital marketing channels, you’re more likely to receive a response than with other channels such as television or print advertisements. This is beneficial because your customers are far more likely to respond to your brand than non-customers.
How does digital marketing work?
Digital marketing is the use of digital channels (e.g., websites, email, social media, etc.) to attract, acquire, and engage customers. There are many ways in which digital marketing channels can work. You can use digital marketing to drive traffic to your website or to attract new customers to your business. You can also use digital marketing to promote your brand, sell products and services, or collect leads and build your email list. The ways in which digital marketing can work are limitless, and the possibilities are endless.
There are many digital marketing channels you can use in your business, such as paid search, owned media, programmatic advertising, SEM, SEO, social media, email marketing, and more. Paid search is the process of bidding ad impressions against rival search engine results to show your ads when someone is searching for a product or service. This is one of the most effective ways for businesses to reach a large audience and drive a large amount of traffic to their website. Programmatic advertising is a form of digital advertising that uses computer algorithms to help determine the optimal placement of ad spots. SEM is the process of using search engine marketing to drive targeted traffic to your website or app from search engine results. You can also use social media to create content and engage with your customers.
Digital marketing is the future of marketing because it caters to today’s consumers. Consumers are constantly connected through their smartphones, laptops, and tablets. They also have an abundance of information at their fingertips that they can use to research products and services before making a purchase or a decision. With digital marketing, businesses can target their ideal customers by using relevant search engine optimization strategies and advertising channels that most closely match their target market niche.