Will marketing work be automated?

On the one hand, telemarketers are in serious trouble; there is a 99% chance that their function will be automated. Advertising marketers are also more than 50% likely to lose their jobs to AI. However, marketing managers are very unlikely to automate. Therefore, not all marketing jobs will be automated; far from it.

But digital skills are slowly but surely driving out traditional skills when it comes to hiring ability. In other words, more and more clients have digital jobs that only digital marketers can do (it's not too hard to guess who they'll hire for those jobs). At the moment, AI cannot completely replace digital marketing jobs. In fact, the presence of AI in the marketing department has created more jobs than it used to create.

AI produces new skills to master and new positions to fill. For example, companies would have to hire people to write code for AI or people who can maintain AI machines. AI could provide better analysis, decision-making and source of information for all your marketing needs. On the other hand, a marketing automation funnel can only be created and configured if someone presents a digital marketing strategy, decides what metrics to track, and in fact creates all the content.

Nowadays, it's almost impossible to find a digital marketer who hasn't yet tried an automated email program. With all the fear of AI that exists today in marketing, it is important to remember that there is no evidence to show that automation ends up with more jobs than it creates. Specific tools for this marketing work have access to data collected from contacts, allowing each message to be customized according to the recipient's progress along the buyer's journey. If you're totally new to digital marketing and don't know where to start, or if you need to open the shed and perfect your tools, the TopRank Marketing Blog recommends reading the latest industry news and free content you can get your hands on.

More and more social media platforms are making it easier for people to buy space through free application program interfaces (APIs) and self-service ad marketplaces to eliminate the seller and make it faster and easier for users to make money, and that is reflected in the projected decrease of 3% in the sector. In terms of generating more optimized content for search engines, SEMrush and its list of marketing tools are an option for most professionals. O'Neill will hold a session titled Technology, Your Company and the Future of Meaningful Human Experiences, while Lieberman will present The Robots Are Coming How to Use AI to Make Smarter Marketing Decisions. For many digital marketing companies, the cost of hiring a skilled worker is 50 to 60 percent of the annual salary.

Many of my marketing colleagues have been in this industry for several decades, and their skills are increasingly outdated. Sure, automation can optimize multiple marketing channels, but it can't present or refine ideas for a brand. When asked about industries that could evolve to AI, Lieberman says: “AI is very likely to complement marketing agencies' advice, guidance and recommendations. And AI is already being used to develop content strategies and email marketing playbooks from marketers; it's only a matter of time before it plays a bigger role in the process.

Some organizations that are market leaders in creating automation tools include Oracle, Salesforce, Marketo and Hubspot. You must be able to recognize, after any change in the market or your technology, what new jobs your customers need to do more. .

Robert Bogenschutz
Robert Bogenschutz

Avid web buff. Avid internet buff. Total beer fanatic. Typical musicaholic. Devoted social media enthusiast. Total twitter ninja.